Seedling home

For companies

Build a sales team that sells.

Hire commission sales reps and give them everything they need to win. Use Seedling as your own platform, or hand us your goals and we'll build and run the team for you.

Made for the smallest companies, pre-revenue solopreneurs included. You only pay when your reps make sales.

Two ways to grow

Pick the help that fits your team.

Start with one and switch any time. Either way it's success-based: you pay when your reps make sales, and there's a plan for every team size, even a team of one.

Self-serve

Seedling platform

Your team, your way. Everything you need to hire and run a commission sales force, in one place.

  • Hire from reps who want commission work
  • AI video and voice interviews; you choose who joins
  • Guided onboarding for every new rep
  • Practice calls with realistic prospects, scored
  • A power dialer and scripts that improve themselves
  • Call recordings, transcripts and coaching notes
  • Commission plans calculated and paid out right
Start on the platform

Success-based. Nothing upfront.

We only get paid when your reps make sales. No setup fees, no retainers, no monthly subscription. If your team isn't selling, you aren't paying us. Talk to us and we'll walk you through how it works for your offer.

  • Pay when your reps make sales
  • No upfront fees or retainers
  • No subscriptions or seat licences

Built for the smallest companies

One person and an idea is enough.

Most sales help is built for companies that already have a sales floor. We're built for everyone else: the solo founder, the pre-revenue idea, the app that launched last week, the local business ready to grow. We love pre-revenue solopreneurs, and we can work with almost any offer or concept.

  • No revenue yet? That's fine.
  • Just you? That's who we love working with.
  • Products, services, apps, subscriptions, local or online
A founder working on her laptop in a café

Bring us your offer

  1. Tell us your offer

    What you sell, who buys it, and what a sale is worth to you.

  2. We match reps

    Commission reps who fit your offer, screened and interviewed.

  3. They sell

    Trained on your product, with the dialer, scripts and coaching set up.

  4. You pay on success

    When your reps make sales, you pay. Nothing before that.

How it works

From goals to a team that's selling.

  1. Share your goals

    Tell us what you sell, who you sell to, and how you pay your reps.

  2. Plan it together

    On a quick call we map out the team, the scripts and the comp plan that fit.

  3. Reps get ready

    Matched reps interview, onboard and practice until they're confident.

  4. Sell and grow

    Your team dials, books and closes, with coaching and reporting every week.

How a hire goes

Step by step, whichever way you choose.

The same careful process either way. The difference is who does the work.

Seedling platform

You run it, with everything built in

  1. Set up your role. Your offer, your comp plan and the kind of rep you want.
  2. Reps apply. Candidates who want commission work answer a short screen.
  3. AI interviews. Every candidate gets the same fair video or voice interview, at any hour.
  4. You decide. Watch the highlights, read the scores, and choose who joins.
  5. Onboard and train. Guided setup on day one, then practice calls until they're ready.
  6. Sell and coach. The dialer, scripts, recordings and pay all run in one place.

Fully managed

We run it, and you watch the results

  1. One call with us. Your goals, your offer, your ideal customer and how you pay.
  2. We recruit. We find, screen and interview reps who fit what you sell.
  3. We train. Reps learn your product and practice until they sound like you.
  4. We set up the tools. Lists, dialer, scripts and booking, tuned for your offer.
  5. We manage. Daily coaching, call reviews and replacing anyone who isn't a fit.
  6. You get reports. A short, plain update on what's working and what's next.

Who you'll work with

What every rep is vetted on.

Before a rep is matched with you, people on our team have looked at all of this, with AI doing the heavy lifting and never the deciding.

  • How they sound on a call: clear, warm and confident
  • Their sales experience, or their drive if they're new
  • Honesty: they say what's true and don't overpromise
  • Reliability: showing up, following up, keeping notes
  • Comfort with the tools: phone, laptop, calendar, CRM
  • Fit with your offer, your customers and your hours
Example profile, not a real person

Jordan R.

Commission sales rep · Remote

Experience
3 years selling by phone
Best at
Booking first calls, warm follow-up
Available
Weekdays, afternoons and evenings
Interview
Completed and reviewed
Training
Practice calls passed
  • Clear on the phone
  • Great notes
  • Fast follow-up

What's inside

Everything a sales team needs, in one place.

No more stitching together a dialer, a calendar, a payroll sheet and a training binder.

  • AI interviews

    Video and voice interviews, any time of day. Every candidate gets the same fair questions, and your people make the decision.

  • Training that talks back

    Practice calls with realistic prospects, scored after every call, so reps build confidence before the real thing.

  • Onboarding, done for you

    Every new rep gets a guided walkthrough of their tools on day one. Nobody gets lost.

  • A power dialer

    Live-answer detection skips voicemail and dead air, so reps spend their day actually talking to people.

  • Scripts that get better

    Scripts learn from every few calls, keeping what works and quietly dropping what doesn't.

  • Booking and video meetings

    Prospects book straight onto your calendar and meet in a video room with your brand, never ours.

  • Recordings and coaching

    Every call recorded and transcribed, with coaching notes for each rep on what to try next.

  • Comp plans, calculated

    Commission, base plus commission, bonuses and clawbacks, worked out for you every pay period.

  • Leaderboards and closer pools

    A little friendly competition, and warm leads handed to the closers who are ready for them.

Get started

Tell us about your sales goals.

A few details help us come to the call ready. We'll reach out to set up a time that works for you.

  • No commitment, and nothing to install
  • Success-based: you pay when your reps make sales
  • Your details stay with us; we never sell them
What do you sell, who do you sell to, and what would a great year look like?
Price point, commission or base plus commission, bonuses: whatever you know so far.
How would you like to work with us?

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Questions

Things companies ask us.

Do I need revenue?

No. Plenty of the companies we love working with haven't made their first sale yet. If you have something to sell, we can help you sell it.

What if I'm just one person?

That's who we love working with. Solo founders are exactly who Seedling is built for. You don't need a sales manager, an office or a team; we bring the reps and the tools.

What kinds of offers work?

Almost anything legal that you can sell by phone or online: products, services, software and apps, subscriptions, local services and more. Tell us about yours and we'll be straight with you about whether it's a fit.

How much does Seedling cost?

Seedling is success-based: you pay when your reps make sales, and not before. There are no upfront fees, retainers or subscriptions. How it works depends on your offer, so we'll walk you through it on a call.

What kinds of companies is Seedling for?

Small ones most of all: solo founders, pre-revenue ideas and just-launched apps, up to companies adding their next dozen reps. Teams that sell by phone and video and pay reps on results. Remote teams, 1099 or W-2.

Can I start self-serve and move to managed later?

Yes. Your reps, scripts and history stay in place; we just take on more of the work.

Does AI make hiring decisions?

No. AI runs consistent interviews and practice calls and summarizes how they went. People review the results and decide who joins.

Whose brand do prospects see?

Yours. Calls, meetings, booking pages and invites carry your brand, never ours.